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CO-FOUNDER STORY #3: BETTER BIOAVAILIBILITY & ABSORPTION

AT BEST, POOR BIOAVAILABILITY IS A WASTE OF MONEY. AT WORST, INGREDIENTS DON’T DO WHAT THEY SHOULD.

When we set out to create a better product (see our co-founder story), we found a LOT of inferior products on the market. Please excuse our directness but most supplement ingredients end up getting flushed down the toilet. We all know that right? When a supplement is taken orally, less of it gets into the bloodstream. That’s why some supplement companies put larger doses in the products. It seemed wasteful (and rather old fashioned) to accept the status quo.

Bioavailability matters

We began a research project to explore innovative technologies and methods to improve bioavailability and absorption. The project focused on getting our lab grade ingredients where they need to be—into the bloodstream—to work effectively. Research shows that, once in the bloodstream, turmeric (root) curcuminoids, boswellia serrata AKBA and piperine work to prevent inflammation, reduce inflammation and preserve the structural integrity of joint cartilage.

Bioavailability is about protecting the ingredients from acid as they travel through the stomach. Bioavailability techniques focus on getting ingredients into the small intestine. This is important because the ingredients are absorbed into the bloodstream from the small intestine. Our research produced a clear leader with patented, time delay, acid resistant capsule. This patented capsule doesn’t open for about 65 minutes (compared to a normal capsule that opens after 5 minutes) and delivers the ingredients into the small intestine for maximum absorption into the bloodstream.

Absorption matters

Once the patented capsules have delivered the ingredients to the small intestine, it’s about absorption into the bloodstream. Absorption is about getting the maximum amount of the ingredient into the bloodstream. This is important because the ingredients flow through the blood to the target area. Our research produced a clear leader with piperine. Piperine enhances absorption into the bloodstream. It does this firstly by increasing the time the ingredients remain in the body prior to elimination. Secondly, piperine stimulates circulation in the body as it increases the flow of blood.

Better bioavailability and better absorption create a better product for you.

From my family to yours, I wish you…A Brilliant Life

Bek Nelson (Co-founder)

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